The Story Messaging Blueprint

A free Notion toolkit to help you clarify your message so people actually listen.

You might have the best offer, service, or product in your space, but if your message isn’t clear, no one’s paying attention.

Most founders talk about their business. The ones who grow talk to their audience.

This free Notion toolkit helps you stop talking to a wall and start saying things that stick — so your message finally connects and converts.

What You’ll Learn Inside

A seven-step framework (inspired by Donald Miller’s Building a StoryBrand) that helps you rewrite your message in under 15 minutes:

1. Define your audience’s core problem so they feel instantly understood.
2. Clarify the transformation you help them achieve.
3. Position your business as the guide, not the hero.
4. Create a clear success path that your audience can visualize.
5. Craft a concise core statement that anyone can repeat.
6. Refine your tone and personality to match your values.
7. Put it all together in one simple messaging framework.

You’ll walk away with a complete brand message that feels natural, persuasive, and easy to share.

Why This Works

I built this after learning the hard way that you can’t sell what people don’t understand.

After I nailed my offer, I still wasn’t getting traction — not because the offer was bad, but because I didn’t know how to talk about it. Once I restructured my message using this exact framework, my content started converting and my business started growing.

If you’ve been stuck saying the right thing in the wrong way, this will change everything.

Who Is This For

• Founders and solopreneurs who know their offer but can’t explain it clearly
• Creatives and freelancers struggling to attract the right audience
• Small business owners who feel invisible online

What’s Included

• The full 7-step Story Messaging Blueprint (built in Notion)
• Guided writing prompts for each step
• A core message template to fill in and reuse
• Tone & personality audit to make your message sound like you
• Embedded YouTube video tutorial explaining each step

Who Am I

I’m Zina - founder of Tawlé Consultancy (and a little too obsessed with making businesses run smoother and faster).

Before Tawlé, I spent years working in marketing, but it wasn’t until I truly understood how to talk about transformation that everything clicked.

I launched my business in 2024, and within three months went from a broke freelancer to earning over $10,000 a month - all because I learned how to position my message the right way.

That’s what this template helps you do: learn how to talk about what you do so people finally listen.

FAQs

How does it work?

Enter 0 to download this for free (or pay what you want). You’ll instantly receive a Notion link — just click “Duplicate” to add it to your workspace.

Do I need to pay for Notion?

No. A free Notion account works perfectly. You can always upgrade later if you want to share pages with multiple clients or collaborators.

What if I’m new to Notion?

No problem. Each template includes a quick video tutorial walking you through setup, navigation, and how to get results fast.

Still have questions?

You can always reach me at zina@tawleconsultancy.com - I actually read my emails.